For the face use every other day to acclimate skin for the first week, if skin is not too sensitive use every evening. For "orange peel" textured skin and large pores use AM and PM if skin is not too sensitive. Avoid eye area, do not use this product near the eyes or surrounding eye area ever. For body and arms use with freshly laundered warm wash cloth, apply cleanser to the cloth, Do not use near genital area.